Morawski & Company Business Development for a Left Brain World Through Social Media

“The inches we need…”

 “…are everywhere around us.” I think the locker room speech that Al Pacino gave in the movie, “Any Given Sunday” was flat out one of the best inspirational made for the big-screen scenes of all-time. In fact, I once used the same scene in a presentation to senior management at an agency. The silence afterwards was deafening. And it wasn’t a good deafening. I think they thought it was a wee bit over the top as an example of teamwork. Well ok, maybe it was.

 So, I was really pleased to see David Hall thought the same thing I did in one of his posts. David writes that it isn’t 1 or 2 big things that will make the difference. Rather, it’s all the little things that you do which is going to make a difference.

 Social Media is just like Al’s speech. It is a game of inches. It’s not the big things like, adding a Facebook page, opening a Twitter account or putting your work on YouTube. Success in Social Media is doing the little things on a consistent daily basis. Here are 5 little things you can do daily for the care and feeding of your Social Media Presence on Twitter;

1. Find seven things worth retweeting in your general feed and share.
2. Reply to at least five things with full responses (not just “thanks”).
3. Point out a few people that you admire. It shows your mindset, too.
4. Follow back at least 10 folks. (I use an automated tool, but this is a personal preference. If you want such, I use SocialToo.)
5. 10 minutes of just polite two-way chit chat goes far.

 

A special thanks to Chris Brogan.  If you follow the link he’ll give you 12 more.

 

Mike Morawski

Chief Instigation Officer

 

“An Agency Gets the Clients They Deserve”

I once had a Creative Director tell me this while we were in the midst of an extremely harried shoot. I’ve always remembered this because over time it usually seems to work out that way. The same holds true for creative suppliers. She was an incredibly demanding client to work for. Yet, to this day, she is still one of my all-time favorites. Why? Because she always insisted that we work to exceed her expectations.

 

Want the clients you deserve? Here are 3.5 ways you can use Social Media to connect and exceed a client or prospect’s expectations;

 

1.    Send them a postcard from your iPhone with Postman while you’re on the road of a location they can use on another project.

 

2.    Change the tone of your Tweets. More ideas about what helps them and less about how you’re the solution.

 

3.    Subscribe to an RSS feed from Mashable. In one week you’ll get enough great ideas to pass along for a month.

Finally

3.5   Remember that one of the basic principles of Social Media is, “Pay it Forward”. Need an illustration? See the movie. It’s a little soapy, but you’ll get the point.

 

Mike Morawski

Chief Instigation Officer