21 New CMO and VP appointments- Trick or Treat

It's Halloween weekend and time for a little new business Trick or Treat. Today is our semi-regular listing of client changes. There have been at least 21 new VP's or CMO's of Marketing/Advertising appointed. Each new appointment represents an opportunity for new agencies and creative suppliers to get that ever-precious foot in the door. And if one of these listed is your client? What steps are you taking to insure that the door stays closed?

1. Mark LaNeve- was the former Vice President of Marketing and Advertising for GM, is now Allstates new Chief Marketing Officer.
2. Sean Menke- formerly with Frontier Airlines President & Chief Operating Officer, has been appointed as Executive Vice President & Chief Marketing Officer at Republic Airways Holdings.
3. Barry M. George- has been named as Chief Marketing Officer for CelLynx.
4. Drew Paxton- former Chief Executive Officer at Alta Mira, now joins OneRecovery as Chief Marketing Officer.
5. Liz Cuddy- was promoted to Chief Marketing Officer at The Northwestern Mutual Financial Network.
6. Alissa Goren- has been appointed as Chief Marketing Officer for The Rapaport Group.
7. Cheryl McKinnon- to Nuxeo as Chief Marketing Officer.
8. Carl Sparks- Chief Marketing Officer of Gilt Groupe Inc.
9. Derek Perez- has been named as Executive Vice President and Chief Marketing Officer at Predators.
10. Chris Wirth- has been appointed as Chief Marketing Officer for Solar Energy Initiatives, Inc.
11. Jared Macke- has joined Scottrade as Online Marketing Manager.
12. Barry M. George- has been named as Chief Marketing Officer for CelLynx.
13. Drew Paxton- former Chief Executive Officer at Alta Mira, now joins OneRecovery as Chief Marketing Officer.
14. James Freeman- has been promoted to Chief Marketing Officer for Zedi Inc.
15. Anthony M. "Tony" Lavely- Chief Marketing Officer at Church's Chicken.
16. Bob Bahramipour- has joined InXpo as Chief Marketing Officer.
17. Sue Dooley- has been named as Vice President of Marketing at Airstream
18. Benjamin Baer- has been named as Vice President of Marketing for ScaleMP.
19. Alex Gault- Vice President of Marketing at MoboVivo Inc.
20. Dakota Sullivan- Vice President for Marketing at Velti.
21. Sheherazade Chamlou- promoted to Vice President of Marketing & Sales for SGD North America.

 

Opportunity...let's go get some. How will you reach them?

 

 

Mike Morawski

Chief Instigation Officer