There are many reasons to use Twitter. Connecting with new friends is one. Connecting with potential customers is a second reason. Another is to get your message out into the land of tweets. Using some of the principles of Public Relations Pros can help. How do you toot your own horn and not be completely obnoxious about it? In his completely unscientific research Peter Ciarallo discovered Five Popular types of PR Tweets. They are;
- The "I'm hanging out or speaking with an important person/people" Tweet.
- The "complaining" Tweet.
- The "non-disclosure" Tweet.
- The "overly excited" Tweet.
- The "cat fight" Tweet.
These are all written in good fun and tongue firmly planted in cheek. But if you look a bit closer you’ll see a method to the madness. The message that the writer wants to deliver is deftly woven into the tweet. I think this can be much more effective than just shouting “READ THIS. VERY IMPORTANT. MUST SEE. PAY ATTENTION TO ME!
Mike Morawski
Chief Instigation Officer
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