Since last week's post of client changes, there have been at least 8 new VP's or CMO's of Marketing/Advertising appointed. Each new appointment represents an opportunity for new agencies and creative suppliers to get that ever-precious foot in the door. And if one of these listed is your client? What steps are you taking to insure that the door stays closed?
1. Frito-Lay- Ann Mukherjee to Chief Marketing Officer and Senior Vice President.
2. Dunkin Brands-John Costello to the newly-created position of Chief Global Customer and Marketing Officer
3. ParagonRx-Ellen M. Derrico as its Chief Marketing Executive
4. Celebrity Cruises-announced the appointment of Lisa Kauffman as Vice President of Marketing.
5. Baskin-Robbins- Brad Wahl joins the company in the newly created position of Vice President of Marketing USA
6. NeoStem- Teresa Lepore, to Vice President, Sales and Marketing.
7. AutoVirt- Brian Gladstein to the position of Vice President of Marketing
8. Fiberon®- Edie Kello to Director of Marketing
Buy your ticket and decide how you'll get that foot in the door.
Mike Morawski
Chief Instigation Officer
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