What does a Cheesy Pickup Line and a Poverty PSA have in Common?

What do Cheesy Thanksgiving Pickup Lines and a very powerful 5 minute PSA about poverty have in common? 

Pickup lines never worked for me. But then maybe that’s because I never tried them (just wasn't suave enough). I think Mrs. Morawski would have fallen on the floor laughing too hard to answer me anyway. Watch.

 

On a decidedly more serious note is this PSA from Nuru International. Although the video is nearly five-minutes in length it just might be one of the best I've seen this year. Jake Harriman is the organization's Founder and CEO. He's a former Special Ops Marine. He speaks passionately and tells an extremely powerful fast-paced story that uses animation and real news footage.

 

What do Cheesy Thanksgiving Pickup Lines and a 5 minute PSA about poverty have in common? They connect with the intended audience.

 

Mike Morawski

Chief Instigation Officer