Morawski & Company Business Development for a Left Brain World Through Social Media

There are no favors here people.

Before I came back to the supplier-side of the advertising fence I spent a lot of time talking to photographers and reps, particularly here in town. Things had definitely changed while I was away. By and large what I noticed was that many seemed to be walking around in a daze with their tails between their legs. The swagger was gone. The bravado had disappeared. They had been beaten down by the radically changing business, technology, process, clients and agencies. Photographers were reduced to being thought of and thinking of themselves as widget makers.

Daniel Callahan wrote a guest post on the Clreps blog. In part…

“Too often I hear from freelancers who creep and crawl and act meek as though I would be doing them some sort of favor by hiring them. Gotta tell ya, it doesn’t smack of “I can do the job” and instead makes me question their abilities. Is this joker some sort of amateur? Why are they acting like a fresh grad with no portfolio?”

Read the entire post. Be proud.

Mike Morawski
Chief Instigation Officer

Learn, Grow, Prosper, Thrive.

And don’t go broke in the process.

Making the move to video from still photography can be a very daunting experience. However, there are a lot of ways to make it not quite as painful, a smidgeon less scary, with a much cheaper initial investment and potentially ever so much more rewarding. OK, that being said you still have to buy the camera, glass and some software. No way to get by that. But how to use that new toy and learn that new software and not go crazy and broke in the process is the question.

 
STEADICAM

Earlier this week I mentioned Vincent Laforet’s upcoming HDDSLR class being held at creativeLive. I’m really not trying to be a shill for them but they also offer a FREE Final Cut Pro class. If you’re shooting video, sooner rather than later you’ll need to know how to edit. Here’s your chance to get the beginner’s class at no cost.

 
IKEA CUSTOM DOLLY TRACK

I frequently hear how expensive all the equipment required to shoot video can be. And there is no denying that a boat load of money can be sunk into purchases. Why not think like the starving college student again? At least at the beginning, while you’re getting your feet wet. I offer the following hacks that will give you a steadicam, custom dolly track, smooth panning head and a cheap way to imitate dolly and crane shots.

 
SMOOTH PANNING

 
CAMERA CRANE

 All this for less than $100 bucks. Basically, one less Starbuck's Venti for a month.

Cheers,

Mike Morawski
Chief Instigation Officer

30 Pounds of Self Promotional Mailers

Sometimes it's just really, really hard to figure out how to break through the clutter. Do you send email that doesn't get opened or direct mail that is round filed? Watch the video.

 OR...do you learn a new craft that adds arrows to your quiver. Improving your talent, the services and abilities that you bring to the table is a great way to get those emails answered and your promo pieces saved. More importantly...it's a fabulous way to get new work.

creativeLive is offering a FREE 3 day workshop: HDDSLR- Moving from Still to Video with Vincent LaForet. Great opportunity to grow, learn and expand your business horizons. And did I mention it was FREE. It's being held online the weekend of Mar 4-6, 2011. The picture links to their page.

 

Enjoy, and maybe we'll bump into each other in the classroom.

Cheers

Mike Morawski
Chief Instigation Officer

 

It’s cross-country. It’s online. It’s on now

It’s cross-country. It’s online. It’s on now. The Ford Focus Ultimate Road Rally officially launched on Super Bowl Sunday. Print and web advertising shot by Roy Ritchie on location.

 
 

Sounds of the city fade into distant memory with the deep-throated rumble of a turbo charged engine. Soon, to be replaced by laughter from intimate moments shared and savored. Buick print and web advertising shot by Don Johnston.

 
 

Cheers

Mike Morawski
Chief Instigation Officer