Morawski & Company Business Development for a Left Brain World Through Social Media

Ask the Friendly Folks at Friday Funnies.

What's it like to drive 462 mph? Click here if you can't see video.

 

Why was the Scandinavian spot IQ listed as Adweek's AD of the Day? OK, if that doesn't get you then how about this? How do you make a Ninja anti-drinking commercial? Click here if you can't see the video.

 

Well, after watching that you might just think twice this weekend when the barkeep says, "Drink up me Lads and Lassies". Have a great weekend see you next week.

Cheerio,

Mike Morawski
Chief Instigation Officer

I Just Had My Lunch Eaten

Or, putting it another way…somebody ate my lunch while I wasn’t looking. I’ve been off work for a little while taking care of some personal/family matters. While I was gone someone from out of town took work right off the family's table, money right out of my pocket and food practically right out of my mouth. You’re probably reading this thinking; it serves him right for being gone. And to a certain extent you would be correct. However, if you’re in the photography business in the Detroit area I’ve got a news flash. I’m not alone, they took it off yours too. Actually it’s not a “they”. It really is a “she” and she is 17 years old, very talented and did a major automotive project this year.

I always said that a good rep’s job is to know what the client’s want before they know it. Communicate this to your artists. Motivate them to produce samples/ tests and then voila. The clients finally figure out what they want and you and your photographer are sitting there waiting for them with that “new thing” when they show up. I give props to this gal and her rep for having what the agency was looking for when the agency figured out what it was they wanted. I certainly missed this boat. Now if I could just find a 13 year old photographer…

While we are on the subject of not missing the boat let’s talk about still photographers who shoot motion. Or maybe, still photographers who don’t. Are you still (no pun intended) thinking about shooting that first motion project? Feeling a little trepidation? Perhaps a touch overwhelmed? Take heart Wookie! You are not alone. There’s a really good interview on the Photographers on Photography blog with Michael Winokur. I think you’ll enjoy his approach to the whole process and the candid comments he makes during the interview. Watch “Life’s Small Pleasures” on the blog or go to Vimeo and see it there. Now, if I could just find that 13 year old photographer and better yet one who shoots motion. Then…

Cheers

Mike Morawski
Chief Instigation Officer

All you ever wanted to know about HDDSLR filmmaking.

Just curious. Did anyone attend the creativeLive seminar this weekend with Vincent Laforet? Whew! Twenty-four hours spread over three days. All you ever wanted to know about HDDSLR filmmaking. He covered soup to nuts; equipment discussions to shooting a documentary on Saturday and then shooting a narrative on Sunday.

I'm still scratching my head as to why I watched it. After all, I'm a rep. It's not like I'm going to be a filmmaker and will need to know how to pull focus. But, as a rep I think it’s important to understand and learn the process of filmmaking. What were my big take-ways from the seminar? The mechanics of organizing and the over-arching process is very similar to the still business. If you’ve done still productions you already will have a good feel. But, multiply the complexity by a factor of say 10X.

Many of the skills that photographers acquire shooting stills are transferable. That being said, it is a completely different world. Shooting with a Canon DSLR is just like shooting with a mini motion picture camera. And the entire process is treated just like it. There are scenes, focus marks and camera marks. Heck, I now understand why there is a separate person that pulls focus.

It seems to me that a lot of still shooters aren’t making the leap into this new medium. I realize the” why not”, is a very complex subject with no single answer. Maybe the process seems a bit daunting and confusing? Maybe photographers are a wee bit embarrassed because they don’t have all the answers. After all, a professional photographer is expected to have all the answers when on a set. Or maybe they are chagrined by admitting they don’t know everything about film/ video.

Of course, maybe I don’t know what I’m talking about and still photographers want to stay still photographers. However, if that isn’t the case and a photographer was looking for a really good primary lesson on HDDSLR filmmaking they might want to consider downloading the HD movies from this weekend’s seminar.

 

Cheers
Mike Morawski
Chief Instigation Officer

Tether To An iPad Wirelessly

The Eye-Fi Memory Card is a standard looking Secure Digital memory card in a 4GB or 8GB configuration.  You stick it in your digital camera and it works the same as you would expect any SD card to work - storing files and all. The genius of the technology however is the Wi-Fi radio built into the card itself!  What this allows you to do is leverage an existing Wi-Fi network to wirelessly stream the photos from your camera to a desktop, laptop or yes... an iPad. Read the story and review...

Next check out FStoppers YouTube video.

 
This is very, very cool. No more having your client squint at the camera back as they lean over your shoulder. Let them sit back in a director's chair and sip a latte. Just like in the movies.

Cheers
Mike Morawski
Chief Instigation Officer