Morawski & Company Business Development for a Left Brain World Through Social Media

3 New CMO's and 1 VP of Advertising- Go meet 'em

Today is our semi-regular listing of client changes. There have been at least 4 new VP's or CMO's of Marketing/Advertising appointed. Each new appointment represents an opportunity for new agencies and creative suppliers to get that ever-precious foot in the door. And if one of these listed is your client? What steps are you taking to insure that the door stays closed?

1. The Sports Authority Expands Executive Management Team with the Appointment of Jeffrey Schumacher as a New Executive Vice President to Serve as Chief Marketing Officer and Chief Strategy Officer .
2. Insurance Administrative Solutions (IAS), announced today that it has hired Victor Castellanos to the position of Chief Marketing Officer.
3. MC Care Management has named Linda Lane as Senior Vice President over Sales and Marketing.
4. TK Carsites announced the appointment of James "JD" Rucker to Chief Marketing Officer. In this new position JD will merge dealer client marketing with TK Carsites' own marketing efforts under a new "results-based" marketing initiatives.

 

Normally I make no comment about the announcements or appointments. But this last announcement is a bit puzzling to me. What exactly is the difference between "results-based" marketing and your regular plain-old everyday variety of “marketing”? I’m just asking.

How will you reach these new decision-makers?

Mike Morawski

Chief Instigation Officer

2 Twitter Tools I like- So easy even an Agent can use them. Part 2

How do you find people to follow? Even more importantly, how do you find good, meaningful people in your business or with your interests to follow? Those can be two of the most daunting tasks particularly for beginners. One tool I use to find people is Twellow.com. Twellow is a searchable directory that indexes all Twitter user profiles. There are a large number of predefined categories and lists. Use an entire category of names, search within the category using your own parameters or simply search across the entire database.

How to use it. From the Twellow home page click Marketing> then click subgroup Advertising> then click Ad Agencies. Now under search terms type “mi” within the Ad Agency group. You’ve now narrowed a list from 82,352 to 11 people who have listed Marketing/ Advertising/ Ad Agency in their Bios and are in the State of Michigan. Of course you could stop searching at Ad Agency and then you would have a list of 2,081 new tweeps.

Twitter just recently launched a new list feature. It can be a great way to find other people to follow. You’ll start to notice when viewing profiles on Twitter that there are lists of groups that the individual is following. With a click of a mouse you can add their list to your profile and then be able to follow those people also.

How to use it. I’ll use Christopher Barger, GM’s head of social media as an example. From the Twitter home page> click Find People> type Christopher Barger> select cbarger. Looking at his lists in the right hand column there’s a list he has created for GM related info that he’s following. Click the list and add it to your profile. You’re now following those people too.

Want more detailed info. Read the article on Mashable about directories and a Q&A about the Twitter List feature.

Mike Morawski

Chief Instigation Officer

Sooner or later you gotta back it up

OK you’re networked. You’ve Facebooked, Tweeted, emailed and LinkedIn your way to a myriad of new friends, prospects and clients. You’ve piqued their interest. Now what?

Like they say, “Now is when the proverbial rubber has to meet the road”. Now is when you deliver.  Give them reasons to consider you. Shooting new tests and experimental work is crucial to developing your talent and vision. Letting people look over your shoulder during the process deepens those new relationships. Watch the video.

 

 
Don Johnston is a photographer. Don’s added another layer to the Social Media mix by giving you a feel for him as a photographer and as an individual. He chose video to let the viewer look behind the curtain and yours truly for the open and close. Any media works though. Just remember that the important thing is…

Let them discover you. Make it personal.

Mike Morawski

Chief Instigation Officer

21 New CMO and VP appointments- Trick or Treat

It's Halloween weekend and time for a little new business Trick or Treat. Today is our semi-regular listing of client changes. There have been at least 21 new VP's or CMO's of Marketing/Advertising appointed. Each new appointment represents an opportunity for new agencies and creative suppliers to get that ever-precious foot in the door. And if one of these listed is your client? What steps are you taking to insure that the door stays closed?

1. Mark LaNeve- was the former Vice President of Marketing and Advertising for GM, is now Allstates new Chief Marketing Officer.
2. Sean Menke- formerly with Frontier Airlines President & Chief Operating Officer, has been appointed as Executive Vice President & Chief Marketing Officer at Republic Airways Holdings.
3. Barry M. George- has been named as Chief Marketing Officer for CelLynx.
4. Drew Paxton- former Chief Executive Officer at Alta Mira, now joins OneRecovery as Chief Marketing Officer.
5. Liz Cuddy- was promoted to Chief Marketing Officer at The Northwestern Mutual Financial Network.
6. Alissa Goren- has been appointed as Chief Marketing Officer for The Rapaport Group.
7. Cheryl McKinnon- to Nuxeo as Chief Marketing Officer.
8. Carl Sparks- Chief Marketing Officer of Gilt Groupe Inc.
9. Derek Perez- has been named as Executive Vice President and Chief Marketing Officer at Predators.
10. Chris Wirth- has been appointed as Chief Marketing Officer for Solar Energy Initiatives, Inc.
11. Jared Macke- has joined Scottrade as Online Marketing Manager.
12. Barry M. George- has been named as Chief Marketing Officer for CelLynx.
13. Drew Paxton- former Chief Executive Officer at Alta Mira, now joins OneRecovery as Chief Marketing Officer.
14. James Freeman- has been promoted to Chief Marketing Officer for Zedi Inc.
15. Anthony M. "Tony" Lavely- Chief Marketing Officer at Church's Chicken.
16. Bob Bahramipour- has joined InXpo as Chief Marketing Officer.
17. Sue Dooley- has been named as Vice President of Marketing at Airstream
18. Benjamin Baer- has been named as Vice President of Marketing for ScaleMP.
19. Alex Gault- Vice President of Marketing at MoboVivo Inc.
20. Dakota Sullivan- Vice President for Marketing at Velti.
21. Sheherazade Chamlou- promoted to Vice President of Marketing & Sales for SGD North America.

 

Opportunity...let's go get some. How will you reach them?

 

 

Mike Morawski

Chief Instigation Officer