Morawski & Company Business Development for a Left Brain World Through Social Media

2 Twitter Tools I like- So easy even an Agent can use them. Part 1

A lot of the great functionality that Twitter offers is provided by 3^rd party apps. But, Twitter itself offers some nifty features that are very easy to take advantage of. It already has a powerful search feature which I wrote about earlier. You can read that here.

Twitter also offers a customizable widget. You can insert the widget on a Facebook, myspace, HTML or blog page (like I’ve done in the left hand column.) It is completely customizable as to search terms, colors, scroll bars and size. It searches and displays results in real-time or rather Twitter time.

 

Display all of your most recent updates. Show real-time discussions for hashtags about conferences, locales, discussions or current trending search terms. Finally, use it to show all of your favorite tweets. But the real beauty of this widget is that it is amazingly easy to setup.

Even an agent can do it. Sigh…

 

Mike Morawski

Chief Instigation Officer

17 LinkedIn Tricks I learned While On My Way to Another Web Page

LinkedIn is a great networking tool. I am as guilty of not using it properly and not taking full advantage of all it has to offer as the next person. I found 17 different ways to put it to good use today. Some I knew and several I didn’t. They are compliments of Thomas Clifford, filmmaker. His blog, “Bringing Brands to Life” is a great blended discussion of his filmmaking abilities and Social Networking.

If you’re looking for a great primer on any facet of shooting and producing a corporate video you’ll find it here. Tom does a wonderful job of providing information and instilling confidence that he’ll be able to deliver the finished goods. Read the “About Tom” page and if you’re like me, you’ll immediately have a sense of what he’s like as a person.  Every client or prospect is faced with budget constraints in today’s world.  Want to leverage that upcoming video interview fully? Read his article about how to create 11 media products in 3 different formats from one interview.

In no particular order, here are three of his LinkedIn tricks that are some of my favorites:

• #1 Create 3 saved searches- manually performing a people search with the same criteria is a pain in the… Did you know that you could save up to 3 searches and then get email notifications when there are changes?
• #2 Create status updates in a snap- status updates are a quick and easy method to stay on your contact’s radar. What to write is always the dilemma. No more writer’s block.
• #6 Spare your network from every little update- staying on their radar is one thing. Being notified constantly while making minor tweaks to your profile is another. Turn off notifications while you’re tweaking.

There are 14 more tricks that Tom gives you to put up your sleeve. Read the entire post, “17 Invisible LinkedIn Tricks Revealed”.  Using just a few of these tricks will make your LinkedIn time more productive and rewarding. Equally important is the concept that Tom has grasped quite fully. You must give value to your prospects and clients first, before you can ask in return.

Mike Morawski

Chief Instigation Officer

You had me at Come Play on Facebook

Ok, maybe the Twitter profile picture in the post got me. Or, maybe it was the headline "Come Play on Facebook". Either way, when I went to the Facebook page it had substance behind it. I liked these pictures. That drove me to the web site. I saw more pictures I liked. More importantly, it was a good web site, actually multiple sites. They looked professional, told me she’s not a pro “wanna be” and had a feel of substance and quality. Then I got to the about section and it told me even more. Finally, I clicked on the blog and then I really started to have a sense of what this photographer is about. This is how Joan Allen, an LA portrait photographer, uses Social Media.

Now, what do you suppose goes thru a client or art directors mind?  Is she the right fit for this project? Does she have the chops for my hugely important client? I don’t know yet.  But thru all of this I’ve discovered that she is worth watching. If this wasn’t a HUGELY IMPORTANT assignment (translation= means my career…then I’d keep her in mind for this project and give her a shot).  In the meantime I’ll follow her to find out more about her and the work. Maybe pick up the phone, call for a book…she just might work for this.

This is how Social Media can lead your prospects and clients to your doorstep.

Mike Morawski

Chief Instigation Officer

 

Roger Smith and Me

No, this is not a story about Michael Moore’s movie from the 80’s. This is a story about how The Roger Smith Hotel in New York uses a comprehensive social media plan to improve their business. Translation, sell more rooms. If you’re in the creative business and want to see how to use a blog, Facebook fan page, YouTube Channel and a Flickr photostream in concert together, this is a great example. They connect with each other and reveal different facets of the hotel. They tell a story about the hotel and what it stands for. And they experiment with new ideas. It sells the hotel, yet doesn’t sell it. Read the entire story at Econsultancy.com

 

Mike Morawski

Chief Instigation Officer